Similarweb’s AI Look Knowledge is $99 a month for 150 motivates. It tracks four engines for visibility and four more for reference traffic, and says so.
Most suppliers in this group give you one engine count. Similarweb gives you 2, and explains the difference in its very own frequently asked question: ‘We track ChatGPT, Perplexity, Gemini, and AI Mode for AI Brand Visibility. Our AI Website traffic analytics expand also better, catching referral information from Copilot, Claude, DeepSeek, and Grok.’
4 engines address ‘does the AI discuss me’. Four different ones answer ‘did anyone show up from there’. Those are not the very same inquiry, nearly no one separates them, and a customer that reads ‘eight LLMs’ and presumes eight exposure trackers has actually been misguided by their very own reasoning rather than by the page.
Disclosure: EchoWi sells AI presence measurement, so Similarweb is a competitor in part of what it does. Every figure listed below read from similarweb.com/packages/ai-search/ and aisearch.similarweb.com/geo/ on 7 August 2026 and is tape-recorded in our verified brochure with that date.
The short version
- $99 a month billed annually, $129 month to month, for 150 tracked triggers and one seat.
- 4 engines for brand presence: ChatGPT, Perplexity, Gemini and AI Setting.
- 4 more for recommendation website traffic just: Copilot, Claude, DeepSeek and Grok.
- The dearer plans include no engines. $399 and $649 buy search engine optimization, competitive and advertising and marketing knowledge.
- 150 prompts at $99 is amongst the most effective prompt-per-dollar rates we have actually validated.
More Here https://similarwebtraffic.net/analysis At our site
Every package is one user. The entrance bundle carries 150 tracked prompts.
2 notes on that table. The annual-equivalent rates for the two dearer packages are promoted yet do not show up in the web page we brought, so we are not publishing numbers we can not review. And the ladder is not an AI ladder: what $399 and $649 buy is the remainder of the Similarweb system, not a lot more protection of AI solutions.
The distinction nobody else attracts
Right here is the FAQ answer in full, since it is the most beneficial sentence on the website:
‘We track ChatGPT, Perplexity, Gemini, and AI Mode for AI Brand Name Presence. Our AI Traffic analytics expand also further, catching reference information from Copilot, Claude, DeepSeek, and Grok to offer you a total view of AI-driven gos to.’
Exposure and reference website traffic are various measurements with various failure settings.
Exposure asks whether an assistant names you when somebody asks an inquiry in your group. You can be highly noticeable and receive no clicks whatsoever, because the response solved the question and the user never left. That is the whole property of this market.
Reference web traffic asks the number of individuals got to your website from an assistant. It is determined from your own analytics, not from the model, and it undercounts deliberately: assistants strip referrers, customers retype URLs, and a trademark name in an answer that no one clicked turns up as absolutely no.
So a tool that tracks Claude for web traffic and not for presence can not tell you whether Claude advises you. It can only inform you the number of individuals Claude sent. If Claude is the design your purchasers make use of, that is the wrong fifty percent of the inquiry, and Similarweb’ s own sentence is what allows you work that out prior to paying.
We have said something similar when in the past, regarding Qwairy, which identifies each of its ten providers UI, API or both. 2 vendors out of the 62 in our brochure that release an entry engine matter likewise publish the difference that chooses what their number suggests. It needs to not be 2.
The math
At the entrance package you are buying 150 tracked prompts for $99, or $0.66 per punctual monthly. Set against the remainder of the brochure at similar money:
On triggers per dollar the incumbent is the cheapest of the 4, which is not what you would get out of the biggest firm in the contrast, and it deserves saying plainly.
2 cautions maintain that truthful. Similarweb’ s 150 motivates encounter four visibility engines where Gumshoe s 100 stumble upon six, so per prompt-engine set the void tightens. And the entrance plan is one seat with 3 months of background, which is a scientist’ s prepare instead of’a team &
The number the page does not offer 150 motivates is a count. It is not a measurement till you know how frequently every one runs, and the plans page does not claim.
That matters extra below than it appears. We ran the exact same prompts repeatedly across 9 classifications and found the rep a classification needs varieties from about 3 go to regarding thirty, relying on just how much the response actions. A hundred and fifty prompts checked regular monthly is 150 solitary attracts, and a single draw of an unpredictable classification is a coin toss with a decimal point on it. The exact same 150 checked daily is an actual series.
So the prompt matter, which is this plan’ s best number, can not be converted into confidence without the one number the web page holds back. It is the first thing to ask on the call, and the response alters the worth of everything over by greater than the cost does.
Where Similarweb is the appropriate choice
You already pay them. If Similarweb is in your stack for website traffic or affordable knowledge, the AI component rests next to information you currently depend on, on one agreement, with the exact same interpretations of a rival collection.
Contrast it yourself
Run the exact same five look at EchoWi
Rate reviewed from the web page, engines named, sampling released or not, markets measured individually, and what we will certainly not claim. The comparison covers 80 tools on those standards.
You desire exposure and arrivals in one place. Practically every device in our brochure measures one side. This determines both and, extra notably, does not pretend they are one number.
You desire prompts, not features. 150 at $99 is one of the most tracked prompts per dollar of any kind of entry plan we have verified this week.
You require the website traffic half to be trustworthy. Similarweb’ s recommendation dimension hinges on its panel and clickstream, which is the part of its company that has been scrutinised for a decade. Whatever you think of panel information, it is a known amount with published method, which is greater than a lot of this classification can claim.
Where Similarweb is the wrong choice
You require exposure tracking on Claude, Copilot, Grok or DeepSeek. Those 4 are web traffic just. No released plan changes that.
You are a group. Every published plan is a solitary seat.
You desire a lengthy baseline at the access cost. Three months of history on the $99 plan, 6 on the dearer ones.
You desire AI visibility without the suite. The upgrade path spends your cash on SEO, ads and affordable knowledge. If you desire deeper AI insurance coverage specifically, this ladder does not sell it.
What we might not verify
- The yearly prices of both dearer packages. Marketed as billed every year; the figures are not in the web page we brought, so we did not obtain them.
- What counts as a tracked punctual, and whether a punctual operate on 4 engines takes in one device or four. The web page provides the count and not the system.
- The refresh regularity. Not stated on the plans web page.
- Whether the totally free registration is a test or a limited cost-free tier, and what it consists of.
- The demand for the item itself. Similarweb the brand attracts 42,280 searches a month in the United States and 10,205 in France. similarweb geo draws 10. We can gauge the company’ s demand and not the’component s, and it would certainly be dishonest to present the initial as the second.
What this supplier states about the market
One number from this review is worth more than the review.
Similarweb is the second most looked brand in our entire catalogue, behind Semrush and ahead of Ahrefs. It sells AI visibility tracking at an affordable price with an uncommonly sincere requirements. And in the 8 runs behind our research study of what Google’ s AI in fact advises, it was mentioned specifically as commonly as the remainder of the well-known names in this category: not once.
That is the pattern we maintain gauging and can not yet describe. Brand name demand and AI citation are close to unrelated in this classification, and the largest names keep showing it.
Common Questions About Similarweb AI Browse Intelligence
How much does Similarweb AI Search Intelligence cost?
$99 a month billed annually, or $129 month to month, for the AEO Knowledge bundle: 150 tracked prompts, one seat and three months of history. Read from similarweb.com/packages/ai-search on 7 August 2026. Two dearer bundles at $399 and $649 a month include search engine optimization, competitive and advertising knowledge, and Business is a sales call.
Which AI engines does Similarweb track?
Four for brand visibility: ChatGPT, Perplexity, Gemini and AI Setting. Its reference traffic analytics get to four more, Copilot, Claude, DeepSeek and Grok, which measures brows through getting here from those aides rather than whether your brand name is named in their responses. Similarweb states the split in its own FAQ.
Does the extra costly Similarweb package track much more AI engines?
No. The $399 and $649 packages include keyword research, rank tracking, site audits, competitor informs and advertising knowledge. Presence coverage stays at 4 engines on every published package.
Is Similarweb good value for AI visibility?
On motivates per dollar it is the most effective entrance strategy we confirmed this week: 150 prompts for $99, versus 100 for $99 elsewhere and 25 for €& euro; 75. The limits are one seat, 3 months of background at the access price, and exposure on four engines rather than the eight its website traffic analytics touch.
What is the distinction in between AI visibility and AI reference traffic?
Exposure is whether an assistant names your brand name when asked a question in your group. Reference traffic is the number of people after that got to your website from that aide. You can be highly visible and obtain no web traffic, since the response settled the concern. Gauging only traffic tells you absolutely nothing about whether you were advised.